During Stephen's first year in the catering business he had success but believed he could do better. Knowing that marketing was a key ingredient to his success he sought our assistance. During our first meeting we discovered his true income potential within his existing capacity. We did some budget planning and goal setting. Stephen said, "I had heard of thinking outside the box, but now I knew what that really meant." After several weeks of deliberation and several additional discussions Stephen hired us to manage his marketing.

Building an entirely new identity Stephen changed his name to "Only Catering" to improve his image and separate from the Deli Brand. The plan was to build a database of prospects, and since it was September the first campaign was to target business clients for holiday and year end parties. We followed it with a Super Bowl Promo.See the layouts here.