New Hampshire - Marketing Plans For Small Business

Marketing - Understanding The Money

Are You Paying Too Much or Getting To Little?

This series of newsletters will help you generate more interest,
more of the time, from more prospects, without spending more money.

Poor Planning Is The Quickest Way To Exhaust A Budget.

Many business owners have limited experience with marketing or advertising their business. They make decisions with little knowledge outside their own industry. They rely on the their own personal opinions or general business practices rather then relying on marketing professionals.

How Are You Doing As A Business?

Do you have a marketing plan in place with measurable milestones? How do you determine your marketing and advertising budget? Why do you advertise where you do? Do you have a defined objective? How do you measure your results? If you know the answers to these questions you're in good shape, if not keep reading.

Here's The Formula To Success You May Be Missing.

Before you spend another dime on marketing or advertising you must have a strategic marketing plan in place. This begins with defining your goals and your budget.

What's the difference between a goal and a dream? A goal is defined, written down and measurable. A realistic number that you can comfortably see yourself obtaining and managing. Taking into consideration the manpower, the equipment, the logistics and the budget to obtain it. Do you have a goal for gross revenues this year? What about the budget?

Do The Math It Says A Lot.

Understanding your budget is easy if you've been in business for a while. Define your cost of sales. That is everything you spend money on to find, interrupt, engage, educate and sell your prospects. Your advertising costs, your brochures, your website, your business cards, your stationary, your flyers, your phone bill, your membership dues to networking groups, your expense account eating out and cultivating clients. And don't forget the biggest expense of all, your time and that of your staff at generating the sales you do now. Total up every expense and be as concise as possible.

Plus Positive Marketing Group
3 Taggart Drive Unit J
Nashua, NH 03060
Phone: 603-891-2800
Email: sales@pluspositive.com