Small Business Marketing Success Stories - Improved Marketing Results
We have consulted and worked with over 500 businesses in 72 different
industries. If you would like a greater explanation we'd be glad to share
our personal experiences and discuss industry specific information to
satisfy any serious inquiry on our expertise.
Increasing Customer Retention
- A national automotive service retailer* was unhappy with their customer
retention rates. After reviewing their customer information we developed
a new marketing program and tested it on a small-scale basis. With conservative
expectations we began measuring the affect. With even better than expected
results the program was adopted nationally and rolled out on a continuous
Results: Retention rates increased by 26%, allowing the company
to achieve almost double-digit growth in a down economy for the automotive
- A new product service company* was obtaining sufficient leads, but
couldn't close the sale. After reviewing their existing sales process,
we made several recommendations. Understanding the buying cycle of their
prospects, we changed the sequence of the marketing approach and the
messages to move prospects to customers more quickly.
Results: These were quickly implemented and sales closes started
doubling in just two weeks.
- A nationwide company selling refurbished telephone equipment* wanted
greater exposure and increased leads. Using the Internet and a web portal
we ran marketing promotions to increase leads over 2700%. After increasing
the leads we developed a strategy to categorize leads based on resellers
and end users. We automated follow-up and closed sales directly from
Results: Decreased their marketing to sales costs ratio, dramatically
increasing bottom line profits over 87%.
- A communications company* with a long sales process was swamped with
potential leads, some 100 leads for every salesperson. Being unable
to identify good qualified leads from poor ones was leaving the sales
force totally frustrated. Establishing a unique strategy to sift leads
and automate follow-up to cultivate interest, this left only the most
qualified leads for the sales staff to manage.
Results: Sales people were thrilled and motivated working only
the most qualified leads, making each sales rep more effective and productive
in their close ratio. A Win-Win Scenario for client and his sales organization.
For specific client case study on getting results
*Due to our nondisclosure requirements and respect for our clients
we are unable to reveal more information on any specific Client Case Study.
an NHB Internet Services, LLC Company
The Plus Positive Marketing Group
3265 New South Province Blvd. Unit 2
Fort Myers, FL 33907 - Phone: 877-226-6400